Few industries have been hit by COVID-19 as hard as the cruise industry, but the situation may be turning around. The industry is starting to reopen, partly on customer perceptions that corona is beginning to recede, and partly on business recognition that companies cannot live on credit forever. The cruise line companies are taking precautions, and measures to improve health and prevent the spread of disease in the close quarters of a cruise ship include better ventilation systems with upgraded air filtration, simplified itineraries, and – where possible – a move toward smaller vessels. For passengers, this will likely mean forgoing buffet lines and finding smaller crowds aboard ship. For the cruise lines, it means the restart is moving slowly. For investors, of course, there is a different set of questions. Some of these were addressed by JPMorgan analyst Brandt Montour. “We continue to see value in shares for longer term investors in general, especially if one believes that operators can sail full in 2022 with only moderate pricing damage,” the analyst noted. Montour has picked out two stocks that are worth the risk, and one that investors should avoid for now. Using TipRanks’ Stock Comparison tool, we lined up the three alongside each other to get the lowdown on what the near-term holds for these cruise line players.Royal Caribbean (RCL)First up is Royal Caribbean, the world’s second-largest cruise line. RCL has not flinched from directly facing the challenges of the pandemic, putting its corporate focus on maintaining liquidity and using the ‘downtime’ of the pandemic to streamline and modernize its fleet.Back in June, that first priority led the company to renegotiate over $2.2 billion in existing debt, and more recently, management secured a binding loan commitment from Morgan Stanley for a $700 million credit facility. The facility is available for drawing any time before August of next year – and can even be extended by an additional $300 million. These moves add substantially to RCL’s cash position, and its ability to fund operations pending the revival of ticket sales.RCL has managed to stave of bankruptcy through its loan negotiations, and gives the company room to plan for resuming active cruise operations. In addition, RCL has partnered with Norwegian Cruise Lines to author a 66-page report submitted to the CDC earlier this summer, giving industry recommendations on how to restart cruises safely. Recommendations include required face coverings on board ship, daily temperature checks, and COVID testing of passengers and crew. In his latest note on RCL, JPM’s Montour makes three key observations. First, relating to the company’s ability to quickly restore ships to service, he says, “RCL’s current lay-up position should allow it to restart ‘relatively quickly’ but with moderately slow/measured capacity ramp from there.”Moving on to the company’s prospects for bringing customers on board, Montour points out that “RCL believes that the lift in financial markets has helped its core customer feel relatively confident, customers have saved up a lot of 2020 vacation money, and are willing to pay pre-COVID-19 ticket prices and better.”And finally, regarding on-board safety, Montour notes that RCL’s ships, which have a capacity for 110% occupancy, can afford to operate at 50%. He writes that the “addition of an extra entertainment show, and extra dining/seatings, will be a meaningful help in managing distancing. [The company] believes its previous investments in onboard and mobile technology will accelerate its capabilities with distancing initiatives, and it won’t have to make as many additional investments as perhaps peers.”To this end, Montour calls RCL a ‘top pick’ and rates it an Overweight (i.e. Buy). (To watch Montour’s track record, click here)Overall, RCL has a Moderate Buy rating from the analyst consensus, with 7 Buys, 5 Holds, and 2 Sells. The stock is currently priced at $64.04; it is a measure of how difficult this niche is right now that the average price target for the shares is only $58.08. (See RCL stock analysis on TipRanks)Norwegian Cruise Line (NCLH)The next stock is Norwegian Cruise Line, the third largest of the world’s major cruise lines. Norwegian entered the COVID crisis with some important structural advantages over its competition. Its fleet was smaller, and the vessels somewhat newer, implying lower costs for maintenance. In addition, there were no new launches scheduled until 2022, which also worked keep costs down.Like RCL above, Norwegian has also been successful on the liquidity front. As of June 30th, the company had $2.5 billion of total liquidity, and it reaffirmed its monthly cash burn target of $160 million. With a smaller fleet to maintain, this represents a short-term sustainable situation. During the downtime, Norwegian will be upgrading its ships, including the installation of HEPA filters in the ventilation systems, to meet higher health requirements. This was outlined in the company’s report to the CDC, issued jointly with RCL as reported above.Montour notes that restarting cruise activity will not be a ‘flick the switch’ option – it will take time, and it will take even more time to restore revenues and earnings. Montour writes, “Once given the green light, it will take 60+ days to get everything back up and running. From there, management expects a “slow ramp-up” and a 6+ months’ time frame before the full fleet will be taking guests.”Meanwhile, Montour still likes Norwegian’s long-term prospects, as he rates the stock as Overweight (i.e. Buy).Montour represents the bullish view – Wall Street is somewhat divided on this stock. There are 11 recent reviews, 4 to Buy, 6 to Hold and 1 to Sell, making the consensus rating a Moderate Buy. The average price target stands at $17.77, which implies a modest upside of nearly 5%. (See NCLH stock analysis at TipRanks)Carnival Corporation (CCL)The third stock on our list of JPM picks is Carnival, the largest of the world’s cruise lines, and the stock that Montour recommends avoiding – at least for now.Last month, Carnival took action to address the fleet size and maintenance costs. Earlier in the summer, the company had scrapped four older vessels; in September, it announced plans to dispose of an additional 18 ships, or 12% of its total active fleet, and to delay delivery on the ships under order. It is a major cutback, made urgent by the company’s voluntary decision to maintain its cruise suspension until at least October 31. To this end, Carnival CEO Arnold Donald believes that his company can return to profitable operations. With social distancing measures in place, and vessels operating up to 50% capacity, he reassures investors that the cruise line can do better than break even. He also notes that pre-booking data shows customers are still interested in taking cruises.These are important points, made possible by Carnival’s position as the industry’s largest line operator. Montour notes, regarding bookings, “While the update on CCL’s cumulative advanced book was technically unchanged, the fact that it hasn’t further eroded (from ongoing weak bookings) is undoubtedly positive.” This is a point that will not alleviate short-term pain, but it bodes well for the longer term.Even so, Montour is not overly enthusiastic about CCL as an investment. He writes, “Our estimates bleed lower as we continue to push out our capacity and occupancy recovery assumptions, offset partially by slightly less pricing erosion in 2021. These adjustments, along with higher net debt, from the 2Q’s greater-than-expected cash burn (initial lay-up and repatriation costs), lowers our 2020 [outlook].”In line with this stance, Montour rates the stock a Neutral (i.e. Hold).Wall Street agrees with Montour on this one. The 15 reviews on CCL break down to 2 Buys, 10 Holds, and 3 Sells, making the analyst consensus a Hold. The stock has an average price target of $16.06, which implies a modest upside of nearly 6%. (See Carnival’s stock analysis at TipRanks)To find good ideas for stocks trading at attractive valuations, visit TipRanks’ Best Stocks to Buy, a newly launched tool that unites all of TipRanks’ equity insights.Disclaimer: The opinions expressed in this article are solely those of the featured analysts. The content is intended to be used for informational purposes only. It is very important to do your own analysis before making any investment.